Boston Bruins Announce Rapid7 as First Official Jersey Patch Partner

Boston – The Bruins announced today, September 22, a multi-year partnership with Rapid7 as the Boston Bruins’ first Official Jersey Patch Partner, the Boston Bruins’ Official Cyber ​​Security Partner and TD Garden’s Official Cyber ​​Security Partner. which will start from 2022. -23 season.

A Boston-headquartered company with locations around the world, Rapid7 is a cybersecurity leader helping customers manage risk and eliminate threats in their digital environments so their businesses can thrive. The Bruins and Rapid7 are both headquartered in The Hub on the Causeway, adjacent to TD Garden, and share a commitment to building and supporting the Boston community.

“Our multi-year partnership with Rapid 7 is a first of its kind for both our organization and the National Hockey League,” said Boston Bruins CEO Charlie Jacobs, “With cybersecurity becoming increasingly important in all aspects of our business, partnering with Rapid7 is perfect. We share the same mission and core of our commitment to giving back to our community and delivering an exceptional product to our customers. share values. We are excited to work together to make a positive impact on the New England community for many years to come.”

“The real estate on our original six sweaters is sacred space,” said the Boston Bruins president cam blue, “As a former player who proudly wore the Spoked-B, it was important to me and our organization that we identified the right partner with respect to Boston and had a strong commitment to creating positive change in our community. The Rapid 7 embodies these important values ​​and we are proud to welcome them to the Boston Bruins family.”

Rapid7 Chairman and CEO said, “Rapid7’s partnership with the Bruins is rooted in mutual patience, a deep commitment to our communities, and a shared passion to overcome every obstacle.” Corey Thomas, “Joining Jersey Patch for the first time and official cyber security partner in the Boston Bruins family is an honor and an incredible opportunity for both brands to make a lasting impact for our customers and communities. The Rapid 7 family will embark on this exciting next chapter. Looking forward to launching such a great franchise.”

The partnership will put the Rapid 7 logo on the right chest of all Bruin jerseys, including home, street and practice sweaters. As the official cybersecurity partner of the Boston Bruins, Rapid7 will be the first ever cybersecurity jersey patch partner in the National Hockey League and will be shown to millions of people worldwide via team platforms and television broadcasts. This signature partnership between the Bruins and Rapid7 follows the announcement of the NHL’s jersey advertising program, which allows team partners to apply jersey patches to team jerseys beginning in the 2022–23 season.

In addition to the Jersey Patch, Rapid7 will sponsor a premium “Rapid7 Rafters” seating section at TD Garden. Rapid7 Rafters is a high-energy, membership-based social club located on the top floor of TD Garden. Opened in 2019, this Boston Garden Society space features some of the most unique vantage points in the area, serving as a Bruins and Celtics championship banner backdrop. Rapid 7 Rafters members have on-demand ticket access to all Bruins and Celtics games and concerts. To become a member or learn more, please visit Rafters | Boston Garden Society | TD Garden | TD Garden,

In line with Bruins values, Rapid7 is committed to advancing cyber security for all and putting social good at the forefront. With a commitment to advocating for underrepresented groups, Rapid7 is a founding member of Hack.Diversity, a program focused on increasing the number of Black and Latinx tech talent in the innovation economy in Boston. Rapid7’s work in the DEI space has been recognized nationally, and has been included in the Bloomberg Gender-Equality Index each year since 2019. Together, Rapid7 and the Bruins will form the league’s “Hockey is for Everyone” program to develop unique opportunities. Unlock the possibilities for the next generation of STEM thinkers in underrepresented communities both locally and around the world.

Beginning the day of the Bruins’ home opener, October 15, 2022, the Bruins Home, Away and authentic jersey with the optional Adidas Rapid7 patch will be available for purchase exclusively at ProShop powered by ’47. For a $20 donation to the Boston Bruins Foundation, fans can press sponsor patch heats onto their existing jerseys at ProShop, subject to eligibility and availability. visit for more information, ProShop is located at The Hub on Causeway, 84 Causeway Street, Boston, MA 02114, and is open seven days a week (12–6 pm on non-Gamedays, 12–1 pm postgame on Gamedays).

The properties division of Accel Sports Management sourced and negotiated the deal between the Boston Bruins and Rapid 7.

Rapid7. about

Rapid7, Inc. (Nasdaq: RPD) is on a mission to create a safer digital world for all by making cyber security more simple and accessible. We empower security professionals to manage risk across their environments by combining best-in-class technology, leading-edge research and strategic expertise in one platform. Rapid7’s Insightly Platform is a comprehensive security arsenal that helps customers around the world secure cloud infrastructure, mitigate vulnerabilities, prioritize critical threats, investigate and stop attacks, and automate routine tasks. For more information, visit our website, visit our blog, or follow us on LinkedIn.

Excel Sports Management

Excel Sports Management is an industry-leading agency representing top-tier talent, blue-chip brands and marquee assets. The Properties division of Excel Sports Management is the solution for commercial strategy development and sales of world-class partnership properties, including stadium naming rights and on-uniform branding. Excel has twice won the Sports Business Journal’s Best Talent Representation and Management, consistently named by Forbes as one of the world’s most valuable sports agencies. The agency has offices in New York, Miami, Los Angeles, Dallas, Chicago and London. visit for more information,

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